Google Analytics, Matomo and Plausible all offer capable analytics. CheckEffect 2 is especially useful when your team discusses website performance in terms of enquiries, offers and travel demand.
Scroll horizontally to compare all tools.
| Your perspective | CheckEffect 2 | Google Analytics 4 | Matomo | Plausible |
|---|---|---|---|---|
| Focus | Website performance and travel demand | Event analytics for websites and apps | Extensive web analytics, hosted or self-hosted | A compact view of website traffic |
| Goals and actions | Enquiries, bookings, contacts and form completion | Events, leads and purchases | Goals, events and ecommerce | Goals, custom events and revenue |
| Reporting | Demand, theme matrix, campaigns and combined reports | Standard reports and customisable detail reports | Configurable dashboards and extensions | Focused dashboard; funnels depending on feature access |
| A good fit for | Hotel teams and their marketing partners | Teams designing their own event and reporting setup | Teams wanting to host or extend their analytics | Teams wanting a quick website overview |
To understand which offers people viewed before enquiring or when they want to stay, CheckEffect includes reports for those questions. Configure the events and themes to match your business.
Management, hotel marketing and your agency can discuss the same periods and reports. Choose the enabled reports that suit your role and share regular results by email.
CheckEffect 2 can work alongside Google Analytics. Connected sources complement your CE reports. The best fit depends on your questions, your setup and the features your team needs.
Read more in the product documentation. Comparison reviewed in September 2026.
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